Hi there! I’m Jessica Luu. Over the past 12+ years, I’ve designed products for many different businesses and industries. But wherever my career has taken me, I’ve always been an advocate for ethical design, a champion for the user, and a leader other designers can depend on.
I want my work to contribute to a more sustainable and equitable world. As a designer, I know that the products I help create touch people’s lives in profound, often immeasurable ways. That said, if we do right by the user, users will enjoy using the product and profits will follow.
As a manager, I believe a nurturing environment drives innovation. To that end, I foster a safe and inclusive workspace where team members are encouraged to ask questions without fear and are empowered to make bold creative decisions.
If all this sounds good to you, let’s connect!
Pioneer and deliver end-to-end experience design, as well as leading human factors initiatives across IVD/RUO assay development and its software companion, Avenio Connect.
Conduct qualitative research and usability testing to drive data informed design decisions and product requirements.
Integrate UX dedicated development sprints each program increment to ensure the product received iterative UX improvements. This practice was so well received that other product teams modeled their development cycle to include UX sprints as well.
Ensure design solutions adhere to the international standard on usability (IEC 62366-1), FDA Guidance, and accessibility WCAG 2.1 AA.
Managed a team consisting of 1 senior designer and 3 production designers.
Redesigned the Malwarebytes website to improve customer discoverability, SEO optimization, and generate more leads. Managed an offshore agency to ensure the timely and quality delivery of designs.
Conceptualized and shipped a security browser extension for Firefox, Chrome, and (still developing) Safari, with an average of 9 million weekly users for Chrome and an average 4.1 star rating.
Conceptualized and shipped an internal marketing campaign management platform to streamline the organization’s process of communicating campaign messages to our users.
Grew a team of 1 junior designer to a diverse team of 5 designers covering 3 product areas – mobile security, desktop security, and desktop VPN privacy.
Revamped the design process to integrate it more seamlessly into the agile method, increasing transparency in design decisions and streamlining the timeline of deliverables.
Co-led the redesign of a product overhaul: Unifi Workspace, a desktop application for radiologists, referring physicians, and technologists to view and analyse patients’ mammography, MRI, and ultrasound studies.. Enforcing end-to-end UX throughout the product cycle, gathering user needs and formulating requirements, concept development & ideations, user testing, and prototyping.
Co-designed the Pulse iPad application, designing the transactions detail experience of Oracle’s Cloud Management Portal customers.
Led the design of Pulse’s web application, championing responsive design and enforcing design trends. Ensured all features of the product passed accessibility guidelines.
Responsible for the visual design of Pulse. Provided style guides and iconography.
M.S. Human Factors
San Jose State University
2011 – 2013
B.A. Psychology, Cognitive
Creighton University
2007 – 2011
B.A. Music, Piano Performance
Creighton University
2007 – 2011
DESIGN THINKING COURSE INSTRUCTOR
https://eforall.org/
2019-2021
PRODUCT DESIGN MENTOR
ADPList.org
2021-present